Motivating behavioral persistence: the self-as-doer construct.

Why do some people persist in goal pursuit, even in the face of boredom or setbacks, whereas others quickly give up their goals? In this research, the authors introduce a new motivational construct, the "self-as-doer," to explore this question. Studies 1 and 2 found longitudinal evidence that those who more strongly endorse doer statements regarding their goals (i.e., exerciser, dieter, runner) show greater behavioral persistence and attainment regarding such goals, even controlling for other relevant constructs such as expectancy, self-concordance, commitment, and neuroticism. Study 3 used priming to make the self-as-doer momentarily accessible, finding an interaction such that those who read The Little Engine That Could (vs. Curious George) and wrote an essay applying the story's message to themselves (vs. others) showed the greatest persistence in physically demanding tasks. Implications for sustained motivation of all kinds are discussed.