Specialization and semantic organization: evidence for multiple semantics linked to sensory modalities.

The present article reviews the case for multiple systems in semantic memory and empirically evaluates a multiple semantics proposal based on sensory modalities. In the experiments, a conceptual switching cost paradigm was used (Pecher, Zeelenberg, & Barsalou, 2003), in which participants verified properties for concepts and verification time was compared for target trials (e.g., a dog can bark) that were preceded by context trials of either the same or a different modality (e.g., a bee can buzz or a horse can have spots). Experiment 1 involved a modality switch while controlling for the concept's category and demonstrated that when modalities were switched, a processing cost was incurred that could not be attributed to the latter dimension. Experiment 2 further supported this conclusion by showing that, in a reverse situation, the cost incurred when category was switched was at least smaller. The results are discussed by considering possible alternative amodal explanations and other data that have shown the influence of sensory information in conceptual processing.