Literature DB >> 16637125

Segmentation on a shoestring: health audience segmentation in limited-budget and local social marketing interventions.

Michael D Slater1, Kathleen J Kelly, Rosemary Thackeray.   

Abstract

Mesh：

Year:  2006        PMID： 16637125     DOI： 10.1177/1524839906286616

Source DB:  PubMed          Journal:  Health Promot Pract        ISSN： 1524-8399


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  15 in total

1.  Designing for dissemination among public health researchers: findings from a national survey in the United States.

Authors:  Ross C Brownson; Julie A Jacobs; Rachel G Tabak; Christine M Hoehner; Katherine A Stamatakis
Journal:  Am J Public Health       Date:  2013-07-18       Impact factor: 9.308

2.  Audience segmentation as a social-marketing tool in health promotion: use of the risk perception attitude framework in HIV prevention in Malawi.

Authors:  Rajiv N Rimal; Jane Brown; Glory Mkandawire; Lisa Folda; Kirsten Böse; Alisha H Creel
Journal:  Am J Public Health       Date:  2009-10-15       Impact factor: 9.308

3.  A new audience segmentation tool for African Americans: the black identity classification scale.

Authors:  Rachel E Davis; Gwen Alexander; Josephine Calvi; Cheryl Wiese; Sarah Greene; Mike Nowak; William E Cross; Ken Resnicow
Journal:  J Health Commun       Date:  2010-07

4.  Segmenting by risk perceptions: predicting young adults' genetic-belief profiles with health and opinion-leader covariates.

Authors:  Rachel A Smith; Marisa Greenberg; Roxanne L Parrott
Journal:  Health Commun       Date:  2013-10-10

5.  Attitudes about carbon monoxide safety in the United States: results from the 2005 and 2006 HealthStyles Survey.

Authors:  Michael E King; Scott A Damon
Journal:  Public Health Rep       Date:  2011 May-Jun       Impact factor: 2.792

6.  Preparing for Antibiotic Resistance Campaigns: A Person-Centered Approach to Audience Segmentation.

Authors:  Rachel A Smith; Madisen Quesnell; Lydia Glick; Nicole Hackman; Nkuchia M M'Ikanatha
Journal:  J Health Commun       Date:  2015-07-16

7.  Campaign Preparation for Complex Initiatives: A Person-Centered Approach to Audience Segmentation of Parents' Antibiotic Stewardship.

Authors:  Rachel A Smith; Erina L MacGeorge; Nicole M Hackman; Nkuchia M M'ikanatha
Journal:  Health Commun       Date:  2017-10-25

8.  Concocting that Magic Elixir: Successful Grant Application Writing in Dissemination and Implementation Research.

Authors:  Ross C Brownson; Graham A Colditz; Maureen Dobbins; Karen M Emmons; Jon F Kerner; Margaret Padek; Enola K Proctor; Kurt C Stange
Journal:  Clin Transl Sci       Date:  2015-11-18       Impact factor: 4.689

9.  Segmentation of Mexican-Heritage Immigrants: Acculturation Typology and Language Preference in Health Information Seeking.

Authors:  YoungJu Shin; Gerardo Maupome
Journal:  J Immigr Minor Health       Date:  2017-10

10.  Framing research for state policymakers who place a priority on cancer.

Authors:  Ross C Brownson; Elizabeth A Dodson; Jon F Kerner; Sarah Moreland-Russell
Journal:  Cancer Causes Control       Date:  2016-06-14       Impact factor: 2.506
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