| Literature DB >> 16537285 |
Abstract
This study explicates the influence of audience factors on website credibility and the subsequent effect that credibility has on the intention to revisit a site. It does so in an experimental setting in which participants were given two health-related search tasks. Reliance on the web for health-related information positively influenced website credibility in both searches. Knowledge was a significant predictor for the search task that required more cognitive ability. Of the credibility dimensions, trust/expertise and depth were significant predictors of intention to revisit a site in both searches. Fairness and goodwill were nonsignificant predictors in both searches.Entities:
Mesh:
Year: 2006 PMID: 16537285 DOI: 10.1080/10810730500526679
Source DB: PubMed Journal: J Health Commun ISSN: 1081-0730