Cease Fire Tampa Bay: a three-tiered approach to firearm injury prevention.

Cease Fire Tampa Bay is a multifaceted, broad-based community effort working to increase awareness of firearm injuries and provide an opportunity for the people of the southwest-central Florida region to eliminate unwanted firearms. Three approaches to develop this program were implemented; a six-county gun buy-back program, firearm safety education for school-aged children and community education programs. The program has been successful in removing 6,981 unwanted guns from the streets, and has reached thousands of children and families in the region. This article describes the development, implementation and evaluation of the program.