TRUCE for advocacy and peer education in tobacco prevention.

In response to aggressive marketing of tobacco to college students, Florida's legislature allocated multi-settlement agreement dollars to fund tobacco prevention programming at state institutions of higher learning. The Student Tobacco Reform Initiative: Knowledge for Eternity (STRIKE) was one such program. Its purpose was to increase awareness and support college student advocacy for prevention. In this program note, we introduce Targeting, Resource Identification, and Unification for College Peer Education (TRUCE), the strategy used to facilitate implementation of STRIKE tobacco prevention programming by student advocates at a metropolitan university campus.