| Literature DB >> 16308229 |
Jacob Gilad1, Lia Moran, Francisc Schlaeffer, Abraham Borer.
Abstract
Advertising is a leading strategy for drug promotion. We analysed 779 advertisements in 24 medical journals, 25% of which featured antibiotics. Antibiotic advertisements showed differences compared to those of other drugs. None addressed the issue of antibiotic resistance. Efforts to prevent antibiotic resistance should take antibiotic advertising into consideration.Mesh：
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Year: 2005 PMID： 16308229 DOI： 10.1080/00365540500264878
Source DB: PubMed Journal: Scand J Infect Dis ISSN： 0036-5548