Intention memory and achievement motivation: volitional facilitation and inhibition as a function of affective contents of need-related stimuli.

Replicating findings of J. Kuhl and M. Kazén (1999), reduction or removal of Stroop interference was achieved after short exposure to primes eliciting positive affect. This effect was need specific: Stroop interference removal (volitional facilitation) was found with positive primes related to achievement needs but not with positive primes related to affiliation or power needs. Five studies are reported. College students and unemployed university graduates participated in 2 studies each and branch managers of a large insurance company in 1 study. Whereas Stroop interference reduction or removal was found in all groups after positive-achievement primes, the 2 groups of unemployed persons additionally showed a significant increase of Stroop interference (volitional inhibition) after exposure to primes related to negative achievement episodes. Results are discussed in the context of Kuhl's personality systems interactions theory.