When authorities' commands backfire: attributions about consensus and effects on deviant decision making.

The perception of consensus typically produces conformity, but specific attributional circumstances may produce deviance instead. Ironically, the command of an authority figure may create one such circumstance. Participants were presented with scenarios in which they had to make a choice between 2 options. Prior to their decision, they observed others all making a single choice. In some conditions, this consensus occurred following an authority's explicit command to make that choice. Results revealed the hypothesized effect--the authority's command led participants to make deviant decisions-and revealed that this effect was moderated by the authority's continued presence, expertise, the target(s) of the command, and the ability of perceivers to use their cognitive resources.