When a line is a number: color yields magnitude information in a digit-color synesthete.

The phenomenon of synesthesia has received a great deal of interest recently in the scientific literature. Many previous studies stressed the unidirectional nature of this phenomenon. For example, color-grapheme synesthetes automatically perceive achromatic numbers as colored (e.g. 7 is turquoise). Conversely, colors do not automatically give rise to any sort of number experience (e.g. turquoise is 7). In contrast to the common view, we report on a digit-color synesthete in whom colors can evoke numerical representations in the absence of any digit presentation. It is concluded that in synesthesia there is a reciprocal rather than unidirectional flow of information between dimensions.