INTRODUCTION: To evaluate the benefits of road transport safety projects, planners need the monetary value of averting fatal and severe injuries. Usually, contingent valuation and risk-risk studies have been used. The contexts posed by both survey techniques do not represent the choice situation a driver faces when having to choose among alternative routes with different levels of safety. METHOD: We set up a stated choice web page survey in which individuals had to choose between two routes for a hypothetical trip between two cities; thus implicitly revealing their preferences for safety both in terms of reducing the number of fatal victims and of severely injured victims. RESULTS: For Chilean routes we were able to estimate approximate values of US$300,000 and US$140,000 for a reduction in one fatality and one severely injured victim, respectively. IMPACTS: Our evidence could be valuable for road planners in other developing nations.
INTRODUCTION: To evaluate the benefits of road transport safety projects, planners need the monetary value of averting fatal and severe injuries. Usually, contingent valuation and risk-risk studies have been used. The contexts posed by both survey techniques do not represent the choice situation a driver faces when having to choose among alternative routes with different levels of safety. METHOD: We set up a stated choice web page survey in which individuals had to choose between two routes for a hypothetical trip between two cities; thus implicitly revealing their preferences for safety both in terms of reducing the number of fatal victims and of severely injured victims. RESULTS: For Chilean routes we were able to estimate approximate values of US$300,000 and US$140,000 for a reduction in one fatality and one severely injured victim, respectively. IMPACTS: Our evidence could be valuable for road planners in other developing nations.