Cosmetic dermatology and physicians' ethical obligations: more than just hope in a jar.

Cosmetic dermatology provides new esthetic options for patients and expanded practice opportunities for physicians. Perhaps because of its recent inception, discussions of the ethical quandaries in the field are relatively new. Certainly, these dilemmas remain unresolved. This article aims to identify ethical obligations that practicing cosmetic dermatologists and the professional societies that regulate them should assume. Heightened attention to familiar duties and new attention to proposed responsibilities will enhance patient safety and choice. It will also ensure that dermatologists practice their craft in an ethically sound manner.