| Literature DB >> 1609906 |
M Siska1, J Jason, P Murdoch, W S Yang, R J Donovan.
Abstract
The efficacy of two public service announcements from Phase V of the "America Responds to AIDS" (ARTA) campaign was assessed at two sites. Participants were randomly assigned to view a local news program, one with an ARTA public service announcement appearing six times and the other with no AIDS public service announcements. During telephone interviews with 907 participants 1 to 3 nights after viewing, 21% at Site A and 59% at Site B could correctly recall the ARTA public service announcements. Absolute mentions of AIDS as an important national issue increased.Entities:
Mesh：
Year: 1992 PMID： 1609906 PMCID： PMC1694059 DOI： 10.2105/ajph.82.7.1029
Source DB: PubMed Journal: Am J Public Health ISSN： 0090-0036 Impact factor: 9.308