OBJECTIVES: To create explanatory models of 3 undergraduate drinking practices based on sex-specific norms. METHODS: An electronic, student survey at one Mid-western university produced a representative sample of college students. RESULTS: Multivariate analyses indicated that close-friend norms were the best predictors of drinking frequency, quantity, and drunkenness. With one exception, typical student (or distal) norms had no significant relationship to drinking. Opposite-sex norms had associations with drinking above and beyond that explained by same-sex norms. CONCLUSIONS: The findings challenge the current application of the popular social norms approach that relies on distal drinking norms to provide normative feedback.
OBJECTIVES: To create explanatory models of 3 undergraduate drinking practices based on sex-specific norms. METHODS: An electronic, student survey at one Mid-western university produced a representative sample of college students. RESULTS: Multivariate analyses indicated that close-friend norms were the best predictors of drinking frequency, quantity, and drunkenness. With one exception, typical student (or distal) norms had no significant relationship to drinking. Opposite-sex norms had associations with drinking above and beyond that explained by same-sex norms. CONCLUSIONS: The findings challenge the current application of the popular social norms approach that relies on distal drinking norms to provide normative feedback.
Authors: Kimberly A Mallett; Anne E Ray; Rob Turrisi; Calum Belden; Rachel L Bachrach; Mary E Larimer Journal: Alcohol Clin Exp Res Date: 2010-05-07 Impact factor: 3.455
Authors: Rob Turrisi; Mary E Larimer; Kimberly A Mallett; Jason R Kilmer; Anne E Ray; Nadine R Mastroleo; Irene Markman Geisner; Joel Grossbard; Sean Tollison; Ty W Lostutter; Heidi Montoya Journal: J Stud Alcohol Drugs Date: 2009-07 Impact factor: 2.582