The influence of processing objectives on the perception of faces: an ERP study of race and gender perception.

In two experiments, event-related potentials were used to examine the effects of attentional focus on the processing of race and gender cues from faces. When faces were still the focal stimuli, the processing of the faces at a level deeper than the social category by requiring a personality judgment resulted in early attention to race and gender, with race effects as early as 120 msec. This time course corresponds closely to those in past studies in which participants explicitly attended to target race and gender (Ito & Urland, 2003). However, a similar processing goal, coupled with a more complex stimulus array, delayed social category effects until 190 msec, in accord with the effects of complexity on visual attention. In addition, the N170 typically linked with structural face encoding was modulated by target race, but not by gender, when faces were perceived in a homogenous context consisting only of faces. This suggests that when basic-level distinctions between faces and nonfaces are irrelevant, the mechanism previously associated only with structural encoding can also be sensitive to features used to differentiate among faces.