Literature DB >> 15831889

Direct to consumer marketing: switch to over the counter can become indirect advertising directly to consumers.

Martin Duerden, Tom Walley.   

Abstract

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Year:  2005        PMID： 15831889      PMCID： PMC556204          DOI： 10.1136/bmj.330.7496.906-a

Source DB:  PubMed          Journal:  BMJ        ISSN： 0959-8138


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  3 in total

1.  Over-the-counter statins.

Authors:  Nafees N Malik
Journal:  Lancet       Date:  2004 Jul 31-Aug 6       Impact factor: 79.321

2.  Switching prescription drugs to over the counter.

Authors:  Joshua P Cohen; Cherie Paquette; Catherine P Cairns
Journal:  BMJ       Date:  2005-01-01

3.  Direct to consumer advertising.

Authors:  Peter R Mansfield; Barbara Mintzes; Dee Richards; Les Toop
Journal:  BMJ       Date:  2005-01-01
  3 in total

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