| Literature DB >> 15732086 |
Aaron B Rochlen1, Wayne D Hoyer.
Abstract
The current paper addresses the importance of and relevant challenges pertaining to the marketing of mental health to men. Included are pertinent definitions, a review of related research, and a discussion of recent large-scale gender-specific mental health campaigns. In addition, central aspects of the social marketing framework considered to be particularly useful for addressing men's resistance to help seeking are reviewed. Suggestions for future research topics are also provided. Copyright 2005 Wiley Periodicals, Inc.Entities:
Mesh:
Year: 2005 PMID: 15732086 DOI: 10.1002/jclp.20102
Source DB: PubMed Journal: J Clin Psychol ISSN: 0021-9762