OBJECTIVE: To evaluate the effect of an anti-smoking advertisement on young women's perceptions of smoking in movies and their intention to smoke. SUBJECTS/ SETTING:2038 females aged 12-17 years attending cinemas in New South Wales, Australia. DESIGN/ INTERVENTION: Quasi-experimental study of patrons, who were surveyed after having viewed a movie at their local cinema. The control group was surveyed during week 1 and the intervention group, during week 2. Before seeing the movie in week 2, a 30 second anti-smoking advertisement was shown, which featured a well known female actor drawing attention to the prevalence of smoking in movies. OUTCOMES: Attitude of current smokers and non-smokers to smoking in the movies; intention of current smokers and non-smokers to be smoking in 12 months time. RESULTS: Among non-smokers, 48.2% of the intervention subjects thought that the smoking in the movie they viewed was "not OK" compared with 28.3% of the control subjects (p < 0.0001). However, there was no difference among smokers in the intervention (26.4%) and control (16.9%) groups (p = 0.28). A higher percentage of current smokers in the intervention group indicated they were unlikely to smoke in 12 months time (47.8%) than smokers in the control condition (31.9%) (p = 0.03). For non-smokers, there was no difference in smoking intentions between conditions, with 95% saying they would be unlikely to be smoking in 12 months time. CONCLUSIONS: This "real world" study suggests that placing an anti-smoking advertisement before movies containing smoking scenes can help to "immunise" young women against the influences of film stars smoking.
RCT Entities:
OBJECTIVE: To evaluate the effect of an anti-smoking advertisement on young women's perceptions of smoking in movies and their intention to smoke. SUBJECTS/ SETTING: 2038 females aged 12-17 years attending cinemas in New South Wales, Australia. DESIGN/ INTERVENTION: Quasi-experimental study of patrons, who were surveyed after having viewed a movie at their local cinema. The control group was surveyed during week 1 and the intervention group, during week 2. Before seeing the movie in week 2, a 30 second anti-smoking advertisement was shown, which featured a well known female actor drawing attention to the prevalence of smoking in movies. OUTCOMES: Attitude of current smokers and non-smokers to smoking in the movies; intention of current smokers and non-smokers to be smoking in 12 months time. RESULTS: Among non-smokers, 48.2% of the intervention subjects thought that the smoking in the movie they viewed was "not OK" compared with 28.3% of the control subjects (p < 0.0001). However, there was no difference among smokers in the intervention (26.4%) and control (16.9%) groups (p = 0.28). A higher percentage of current smokers in the intervention group indicated they were unlikely to smoke in 12 months time (47.8%) than smokers in the control condition (31.9%) (p = 0.03). For non-smokers, there was no difference in smoking intentions between conditions, with 95% saying they would be unlikely to be smoking in 12 months time. CONCLUSIONS: This "real world" study suggests that placing an anti-smoking advertisement before movies containing smoking scenes can help to "immunise" young women against the influences of film stars smoking.
Authors: James D Sargent; Madeline A Dalton; Michael L Beach; Leila A Mott; Jennifer J Tickle; M Bridget Ahrens; Todd F Heatherton Journal: Am J Prev Med Date: 2002-04 Impact factor: 5.043
Authors: Madeline A Dalton; Jennifer J Tickle; James D Sargent; Michael L Beach; M Bridget Ahrens; Todd F Heatherton Journal: Prev Med Date: 2002-05 Impact factor: 4.018
Authors: William G Shadel; Steven C Martino; Claude Setodji; Michael Dunbar; Daniela Kusuke; Serafina Lanna; Amanda Meyer Journal: Nicotine Tob Res Date: 2019-01-04 Impact factor: 4.244
Authors: G G Dhumal; M S Pednekar; P C Gupta; G C Sansone; A C K Quah; M Bansal-Travers; G T Fong Journal: Indian J Cancer Date: 2014-12 Impact factor: 1.224
Authors: Zeena Harakeh; Rutger C M E Engels; Kathleen Vohs; Rick B van Baaren; James Sargent Journal: Tob Control Date: 2009-12-11 Impact factor: 7.552
Authors: Kristin V Carson; Faisal Ameer; Kourosh Sayehmiri; Khin Hnin; Joseph Em van Agteren; Fatemeh Sayehmiri; Malcolm P Brinn; Adrian J Esterman; Anne B Chang; Brian J Smith Journal: Cochrane Database Syst Rev Date: 2017-06-02