Fear of the dark: interactive effects of beliefs about danger and ambient darkness on ethnic stereotypes.

Two studies examined effects of ambient darkness and chronic beliefs about danger on activation of stereotypes about Blacks. Chronic beliefs were measured by a Belief in a Dangerous World (BDW) questionnaire. In Study, 1, participants in either a dimly lit or dark room saw photos of Black men and rated the extent to which specific traits described the cultural stereotype of Blacks. In Study 2, participants in either a well-lit or dark room completed reaction-time tasks assessing implicit associations between Blacks and evaluative attributes. Separate measures assessed stereotypes connoting danger versus those that are merely derogatory. Results revealed BDW x Darkness interactions on activation of danger-relevant stereotypes: BDW positively predicted activation in dark but not in light conditions. It appears that chronic beliefs about danger can facilitate activation of functionally relevant stereotypes, but this effect occurs primarily under circumstances (such as darkness) that heuristically suggest vulnerability to harm. Conceptual implications are discussed.