Interactivity, information, and compliance cost in a consumer product warning scenario.

The effects of information content, physical interactivity, and cost of compliance on safe behavior of 356 subjects were examined using a common consumer product. The use of gloves for a "new formulation" consumer cleaning product was tested along with subject perceptions of the risk associated with the product's use. Results indicated that cost of compliance was the only variable that significantly affected the safe use of the product. Implications for consumer product safety and regulation are discussed.