Literature DB >> 15117789

Drug industry to fight New Zealand's move to ban direct to consumer advertising.

Bob Burton.   

Abstract

Mesh：

Year:  2004        PMID： 15117789      PMCID： PMC403884          DOI： 10.1136/bmj.328.7447.1036-d

Source DB:  PubMed          Journal:  BMJ        ISSN： 0959-8138


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  2 in total

Review 1.  Benefits and harms of direct to consumer advertising: a systematic review.

Authors:  S Gilbody; P Wilson; I Watt
Journal:  Qual Saf Health Care       Date:  2005-08

2.  Creating demand for prescription drugs: a content analysis of television direct-to-consumer advertising.

Authors:  Dominick L Frosch; Patrick M Krueger; Robert C Hornik; Peter F Cronholm; Frances K Barg
Journal:  Ann Fam Med       Date:  2007 Jan-Feb       Impact factor: 5.166
  2 in total

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