Planning levels in naming and reading complex numerals.

On the basis of evidence from studies of the naming and reading of numerals, Ferrand (1999) argued that the naming of objects is slower than reading their names, due to a greater response uncertainty in naming than in reading, rather than to an obligatory conceptual preparation for naming, but not for reading. We manipulated the need for conceptual preparation, while keeping response uncertainty constant in the naming and reading of complex numerals. In Experiment 1, participants named three-digit Arabic numerals either as house numbers or clock times. House number naming latencies were determined mostly by morphophonological factors, such as morpheme frequency and the number of phonemes, whereas clock time naming latencies revealed an additional conceptual involvement. In Experiment 2, the numerals were presented in alphabetic format and had to be read aloud. Reading latencies were determined mostly by morphophonological factors in both modes. These results suggest that conceptual preparation, rather than response uncertainty, is responsible for the difference between naming and reading latencies.