At the forefront of thought: the effect of media exposure on airplane typicality.

The terrorist attacks of September 11, 2001 provided a unique opportunity to investigate the causal status of frequency on typicality for one exemplar of a common conceptual category--namely, the typicality of airplane as a member of the category of vehicles. The extensive media coverage following the attacks included numerous references to the hijacked airplanes and to the consequences of suspending air travel to and from the United States for several days. The present study, involving 152 undergraduates, assessed airplane typicality at three time points ranging from 5 h to 1 month after the attacks and then again at 4.5 months after the attacks. Airplane was judged to be a more typical vehicle for 1 month following the attacks, relative to a baseline calculated from data collected yearly for 5 years preceding the attacks. By 4.5 months, however, typicality was back to baseline.