| Literature DB >> 14993867 |
Catherine M Fitzgerald1, Srimathi Kannan, Sharon Sheldon, Kim Allen Eagle.
Abstract
The research question examined in this study was: Does a promotional campaign impact the sales of heart-healthy menu items at community restaurants? The 8-week promotional campaign used professionally developed advertisements in daily and monthly print publications and posters and table tents in local restaurants. Nine restaurants tracked the sales of selected heart-healthy menu items and comparable menu items sold before and after a promotional campaign. The percentage of heart-healthy items sold after the campaign showed a trend toward a slight increase in heart-healthy menu item selections, although it was not statistically significant. This study and others indicate that dietetics professionals must continue to develop strategies to promote heart-healthy food choices in community restaurants.Mesh：
Year: 2004 PMID： 14993867 DOI： 10.1016/j.jada.2003.12.019
Source DB: PubMed Journal: J Am Diet Assoc ISSN： 0002-8223