Literature DB >> 14993155

Direct-to-consumer advertising.

John R Graham.   

Abstract

Keywords:  Health Care and Public Health

Mesh:

Year:  2004        PMID: 14993155      PMCID: PMC343833          DOI: 10.1503/cmaj.1031565

Source DB:  PubMed          Journal:  CMAJ        ISSN: 0820-3946            Impact factor:   8.262


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  1 in total

1.  How does direct-to-consumer advertising (DTCA) affect prescribing? A survey in primary care environments with and without legal DTCA.

Authors:  Barbara Mintzes; Morris L Barer; Richard L Kravitz; Ken Bassett; Joel Lexchin; Arminée Kazanjian; Robert G Evans; Richard Pan; Stephen A Marion
Journal:  CMAJ       Date:  2003-09-02       Impact factor: 8.262

  1 in total

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