Science and Human Behavior at fifty.

The golden anniversary of Science and Human Behavior is cause for celebration. Toward that end, the present paper is largely an historical consideration of the book, its inception and reception, both at the time of its publication and in subsequent years. The range and intensity of reactions to S&HB mark its impact and show it to be among Skinner's most important works, if not the most important. S&HB was written as an introductory psychology text--a vigorous use of the book in our teaching could do much to benefit the dissemination of behavior analysis.