Creativity.

Creativity has clear benefits for individuals and society as a whole. Not surprisingly, a great deal of research has focused on creativity, especially in the past 20 years. This chapter reviews the creativity research, first looking to the relevant traits, capacities, influences, and products, and then within disciplinary perspectives on creativity (e.g., biological, cognitive, developmental, organizational). Great headway is being made in creativity research, but more dialogue between perspectives is suggested. New and important areas of research are highlighted, and the various costs and benefits of creativity are discussed.