Assimilation for affiliation and contrast for control: complementary self-construals.

People have knowledge about relationships (i.e., relational schemas) that is based on their experiences. Because most people have experience with complementary behavior (interaction partners behaving similarly in terms of affiliation but oppositely in terms of control), they expect complementary behavior in their relationships. Like other beliefs about relationships, expectations of complementarity affect self-construal. The authors provide evidence for complementary self-construal; people assimilate to relevant relationship partners on the affiliation dimension and contrast on the control dimension. Consistent with the proposed role of relationship knowledge in these effects, complementary self-construal was moderated by the familiarity of the target, whether people focused on their relationship with or the appearance of the target, and whether the context was relevant for the interpersonal dimension.