| Literature DB >> 14636142 |
Abstract
The AdWatch section of the Healthy Skepticism website (http://www.healthyskepticism.org/adwatch.asp) aims to improve medical decision-making by illuminating the techniques used in drug advertising. AdWatch draws on 20 years of dialogue about drug promotion plus ideas from many disciplines, especially logic, psychology and marketing.Mesh：
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Year: 2003 PMID： 14636142 DOI： 10.5694/j.1326-5377.2003.tb05730.x
Source DB: PubMed Journal: Med J Aust ISSN： 0025-729X Impact factor: 7.738