Hindsight bias after receiving self-relevant health risk information: a motivational perspective.

The phenomenon of hindsight bias was explored in the context of self-relevant health risk information. Participants in a community screening estimated their cholesterol level (foresight measure) before receiving positive or negative feedback based on their actual cholesterol level. Hindsight estimations were then assessed twice: once immediately after the feedback, and again several weeks later. While the unexpected positive feedback group showed no systematic recall bias, hindsight estimations of individuals receiving unexpectedly negative feedback showed a dynamic change over time. Immediately after the feedback, participants' recollection of their expected cholesterol level were shifted towards their actual cholesterol level (hindsight bias). In contrast, several weeks later, foresight estimations were recalled as less accurate than they had been (reversed hindsight bias). These data might reflect a change of the motivational focus from "hot affect" and fear control, which occur immediately after receiving negative feedback, to danger control, which occurs some time after the feedback, as proposed by the dual process model.