The operant conditioning of conversation.

Human conversation is a natural place to begin the study of social responses. In a conversation, a number of individuals use one another's responses as cues for their own behavior. So long as a conversation is being held, the speakers must talk in some order. Four experiments were conducted to test whether differentially reinforcing a group of speakers can bring the order of speakers under experimental control. The results are all consistent with the hypothesis. The paper also devises and evaluates different procedures for studying conversational sequences and examines associated statistical problems.