| Literature DB >> 14197577 |
Abstract
The finding that attraction is a function of attitude similarity has been interpreted as a special case of the effect of positive and negative reinforcements on attraction. A simple discrimination learning task was employed in which the reinforcements were attitude statements similar and dissimilar to the opinions of the subject. The presentation of similar attitude statements after each correct response and dissimilar attitude statements after each incorrect response significantly changed response probability. The hypothesis that such statements could be used as reinforcers in a learning situation was thus confirmed.Keywords: ATTITUDE; CLINICAL RESEARCH; DISCRIMINATION LEARNING; REINFORCEMENT (PSYCHOLOGY)
Mesh：
Year: 1964 PMID： 14197577 DOI： 10.1126/science.146.3645.798
Source DB: PubMed Journal: Science ISSN： 0036-8075 Impact factor: 47.728