Strategies for reaching retirement communities and aging social networks: HIV/AIDS prevention activities among seniors in South Florida.

Since 1993, the HIV/AIDS Program Office of the Broward County Health Department has recognized the importance of targeting the population of those aged 50 years and older. Close examination of epidemiological data for the south Florida area and requests from health care providers showed that targeted intervention had to address the needs of the seniors as well as the beliefs and perceptions of their health practitioners. Originally designed to provide community training, identify and train volunteer peer educators, and increase awareness and sensitivity among providers of health services, the senior initiative was officially expanded with funding from the Florida Department of Elder Affairs in 1997. The resulting Senior HIV Intervention Project (SHIP) is more comprehensive than the original senior training program, addressing the increased need for early intervention activities, HIV counseling, and testing. SHIP also links HIV-positive seniors to care and treatment services through a network of trained staff and volunteers. SHIP's considerable experience in serving the needs of older adults offers useful insight for others developing successful HIV/AIDS programming for people aged 50 years and older.