Individual differences in the activation and control of affective race bias as assessed by startle eyeblink response and self-report.

The activation and control of affective race bias were measured using startle eyeblink responses (Study 1) and self-reports (Study 2) as White American participants viewed White and Black faces. Individual differences in levels of bias were predicted using E. A. Plant and P. G. Devine's (1998) Internal and External Motivation to Respond Without Prejudice scales (IMS/EMS). Among high-IMS participants, those low in EMS exhibited less affective race bias in their blink responses than other participants. In contrast, both groups of high-IMS participants exhibited less affective race bias in self-reported responses compared with low-IMS participants. Results demonstrate individual differences in implicit affective race bias and suggest that controlled, belief-based processes are more effectively implemented in deliberative responses (e.g., self-reports).