Raising awareness of consumers' options in the individual health insurance market.

Lack of consumer awareness of where to get health insurance, what it costs, and what options exist is a critical barrier that prevents many people from obtaining coverage in the individual market (coverage that can include family members). However, a recent study suggests that that three-fourths of the uninsured could find a policy for less than 2,000 dollars per year and that one-third could find a policy for less than 1,000 dollars per year. More widespread dissemination of accurate and transparent information on prices, options, and benefits could play a role in expanding insurance coverage.