Literature DB >> 12612370

Zebras in Russia! Where next?

R Pollay1.   

Abstract

The zebra may seem an odd choice as a brand image for a new cigarette in Russia, but subtle tobacco marketing forces are, as always, at work.

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Year:  2003        PMID: 12612370      PMCID: PMC1759076          DOI: 10.1136/tc.12.1.89

Source DB:  PubMed          Journal:  Tob Control        ISSN: 0964-4563            Impact factor:   7.552


  1 in total

1.  A Premiere example of the illusion of harm reduction cigarettes in the 1990s.

Authors:  R W Pollay; T Dewhirst
Journal:  Tob Control       Date:  2003-09       Impact factor: 7.552

  1 in total

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