Literature DB >> 12588246

Survey suggesting that prescription drug ads help public is met with skepticism.

Mike Mitka.   

Abstract

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Year:  2003        PMID： 12588246     DOI： 10.1001/jama.289.7.827

Source DB:  PubMed          Journal:  JAMA        ISSN： 0098-7484            Impact factor:   56.272


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  2 in total

Review 1.  Direct-to-consumer marketing of prescription drugs: a current perspective for neurologists and psychiatrists.

Authors:  Matthew F Hollon
Journal:  CNS Drugs       Date:  2004       Impact factor: 5.749

2.  How does direct-to-consumer advertising (DTCA) affect prescribing? A survey in primary care environments with and without legal DTCA.

Authors:  Barbara Mintzes; Morris L Barer; Richard L Kravitz; Ken Bassett; Joel Lexchin; Arminée Kazanjian; Robert G Evans; Richard Pan; Stephen A Marion
Journal:  CMAJ       Date:  2003-09-02       Impact factor: 8.262
  2 in total

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