Desired image of power, alcohol expectancies, and alcohol-related aggression.

Three hundred thirty-nine college students were surveyed regarding their usual drinking behavior, alcohol expectancies, desired identity of power, and experience with alcohol-related violence. Eight percent indicated having been in a fight in a bar, and 16% indicated having been in a fight while drinking in the previous year. Male heavy drinkers were more likely than female heavy drinkers to experience alcohol-related and bar violence. The belief that intoxication causes one to become aggressive was related to experiencing alcohol-related violence. However, the relationship of alcohol expectancies to alcohol-related aggression was moderated by an individual difference in the desire to be seen as powerful. Results are discussed in terms of cognitive models of alcohol expectancy development and maintenance.