| Literature DB >> 12342936 |
Abstract
Keywords: Asia; Broadcast Media; China; Commerce; Commercial Sector; Communication; Developing Countries; Eastern Asia; Economic Factors; Macroeconomic Factors; Marketing; Mass Media; Promotion; Television
Mesh:
Year: 1987 PMID: 12342936
Source DB: PubMed Journal: Columbia J World Bus ISSN: 0022-5428