Literature DB >> 12267408

Marketing communications in nonbusiness situations or why it's so hard to sell brotherhood like soap.

M L Rothschild.   

Abstract

Keywords:  Commerce; Communication; Economic Factors; Iec; Macroeconomic Factors; Marketing; Mass Media; Organization And Administration; Program Activities; Programs; Promotion; Public Sector; Social Marketing

Mesh：

Year:  1979        PMID： 12267408

Source DB:  PubMed          Journal:  J Mark        ISSN： 0022-2429


× No keyword cloud information.
  3 in total

1.  A system for evaluating the use of media in CDC's National AIDS Information and Education Program.

Authors:  C T Salmon; J Jason
Journal:  Public Health Rep       Date:  1991 Nov-Dec       Impact factor: 2.792

2.  Reduced effectiveness of standard recruitment for deceased organ donor registration: the need for population-specific recruitment materials.

Authors:  Patricia Zheng; Rachel Kornfield; Cathy Olmo; Jennifer Guy; John Inadomi; Scott W Biggins
Journal:  Dig Dis Sci       Date:  2011-01-09       Impact factor: 3.199

3.  Motive perception pathways to the release of personal information to healthcare organizations.

Authors:  Michaela Soellner; Joerg Koenigstorfer
Journal:  BMC Med Inform Decis Mak       Date:  2022-09-13       Impact factor: 3.298
  3 in total

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