Literature DB >> 12261533

Health service marketing: a suggested model.

G Zaltman, I Vertinsky.   

Abstract

Keywords:  Delivery Of Health Care; Developing Countries; Development Policy; Economic Factors; Health; Health Services; Marketing; National Health Services; Policy; Social Marketing

Mesh：

Year:  1971        PMID： 12261533

Source DB:  PubMed          Journal:  J Mark        ISSN： 0022-2429


× No keyword cloud information.
  1 in total

1.  What kind of patients and physicians value direct-to-consumer advertising of prescription drugs.

Authors:  F F Gönül; F Carter; J Wind
Journal:  Health Care Manag Sci       Date:  2000-06
  1 in total

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