Literature DB >> 12198256

Philip Morris changes its name, but not its harmful practices.

M L Myers1.   

Abstract

After spending more than $250 million on an advertising campaign to improve its name and reputation, Philip Morris has abruptly shifted course and decided instead to change its corporate name-to The Altria Group, Inc.

Mesh：

Year:  2002        PMID： 12198256      PMCID： PMC1759032          DOI： 10.1136/tc.11.3.169

Source DB:  PubMed          Journal:  Tob Control        ISSN： 0964-4563            Impact factor:   7.552


  3 in total

1.  Getting to the truth: evaluating national tobacco countermarketing campaigns.

Authors:  Matthew C Farrelly; Cheryl G Healton; Kevin C Davis; Peter Messeri; James C Hersey; M Lyndon Haviland
Journal:  Am J Public Health       Date:  2002-06       Impact factor: 9.308

2.  Community mobilization to reduce point-of-purchase advertising of tobacco products.

Authors:  T Rogers; E C Feighery; E M Tencati; J L Butler; L Weiner
Journal:  Health Educ Q       Date:  1995-11

3.  The Master Settlement Agreement with the tobacco industry and cigarette advertising in magazines.

Authors:  C King; M Siegel
Journal:  N Engl J Med       Date:  2001-08-16       Impact factor: 91.245
  3 in total
  3 in total

1.  Altria means tobacco: Philip Morris's identity crisis.

Authors:  Elizabeth A Smith; Ruth E Malone
Journal:  Am J Public Health       Date:  2003-04       Impact factor: 9.308

2.  Working to make an image: an analysis of three Philip Morris corporate image media campaigns.

Authors:  Glen Szczypka; Melanie A Wakefield; Sherry Emery; Yvonne M Terry-McElrath; Brian R Flay; Frank J Chaloupka
Journal:  Tob Control       Date:  2007-10       Impact factor: 7.552

3.  Public versus internal conceptions of addiction: An analysis of internal Philip Morris documents.

Authors:  Jesse Elias; Yogi Hale Hendlin; Pamela M Ling
Journal:  PLoS Med       Date:  2018-05-01       Impact factor: 11.069
  3 in total

北京卡尤迪生物科技股份有限公司 © 2022-2023.