Radical behaviorism and psychology's public: B. F. Skinner in the popular press, 1934-1990.

B. F. Skinner is perhaps 2nd only to Freud among the most publicly identifiable psychological figures of the last century. This article reviews the popular press coverage of Skinner between 1934 and 1990 to examine how radical behaviorism was interpreted, portrayed, and received by psychology's public. Reactions to Skinner were often skeptical or condemnatory. It is suggested that some members of the public had difficulty accepting his views because of the disparities between the philosophy of radical behaviorism and the phenomenology of everyday experience. Furthermore, Skinner's status as a psychological expert was inextricably linked to the public's perception of his credibility not only as a scientist but also as a human being.