Motivational orientations and imagery use: a goal profiling analysis.

The aim of this study was to establish whether different motivational profiles that result from performing a cluster analysis reflect the use of different functions and amounts of imagery. One hundred and five competitive swimmers were recruited to participate in the study. They were asked to complete both the Task and Ego Orientation in Sport Questionnaire (TEOSQ) and the Sport Imagery Questionnaire. The results of a K-means cluster analysis on the TEOSQ scores resulted in a three-cluster solution that maximized between-group differences and minimized within-group differences. A multivariate analysis of variance revealed that the three cluster groups could be distinguished by their use of imagery. Specifically, the results indicated that individuals with a 'complementary balance' between task and ego orientations were more motivated to perform the functions of imagery that would help them to maximize their performance.