Conceptualizing sports medicine as occupational health care: illustrations from professional rodeo and wrestling.

The purpose of this article is to propose a sociological model of sports medicine that conceptualizes it as occupational health care. All occupational health care systems can be summarized according to three types: elite, managed, and primitive. These types reflect the quality of health care provided, the social class membership of workers, and workers' value to employers. The author presents ethnographic data to illustrate the social dynamics of primitive occupational health care delivered to rodeo cowboys and local professional wrestlers. This care is primitive because these athletes have relatively low economic value as workers, and the rugged individualism of their sports' subcultures supports a system of health care that is inexpensive, nonmedical in its philosophy, personalistic in the structure of its practitioner-patient relationship, and incidental in its delivery.