Literature DB >> 11608339

The selling of a psychologist: John Broadus Watson and the application of behavioral techniques to advertising.

K W Buckley.   

Abstract

Mesh：

Year:  1982        PMID： 11608339     DOI： 10.1002/1520-6696(198207)18:3<207::aid-jhbs2300180302>3.0.co;2-8

Source DB:  PubMed          Journal:  J Hist Behav Sci        ISSN： 0022-5061


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  2 in total

1.  The history of behavior analysis: Some historiography and a bibliography.

Authors:  E K Morris; J T Todd; B D Midgley; S M Schneider; L M Johnson
Journal:  Behav Anal       Date:  1990

2.  Normative Emotional Responses to Behavior Analysis Jargon or How Not to Use Words to Win Friends and Influence People.

Authors:  Thomas S Critchfield; Karla J Doepke; L Kimberly Epting; Amel Becirevic; Derek D Reed; Daniel M Fienup; Jamie L Kremsreiter; Cheryl L Ecott
Journal:  Behav Anal Pract       Date:  2017-02-27
  2 in total

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