Literature DB >> 11525138

The changing face of pharmaceutical advertising. A look at medical journals reveals a new era in advertising.

W B Weeks1, A E Wallace, B C Kimberly.   

Abstract

Mesh：

Year:  2001        PMID： 11525138

Source DB:  PubMed          Journal:  Mark Health Serv        ISSN： 1094-1304


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  2 in total

1.  Conflicts between commercial and scientific interests in pharmaceutical advertising for medical journals.

Authors:  Alexander C Tsai
Journal:  Int J Health Serv       Date:  2003       Impact factor: 1.663

2.  Understanding the effects of pharmaceutical promotion: a neural network approach guided by genetic algorithm-partial least squares.

Authors:  Chee Wooi Lim; Toru Kirikoshi
Journal:  Health Care Manag Sci       Date:  2008-12
  2 in total

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