OBJECTIVE: To evaluate the impact of a fear appeal message on college students' drinking behavior using the extended parallel process model. METHOD: A survey was administered to a random sample of undergraduates (n=224) in 38 national fraternal organizations. RESULTS: Both perceived efficacy and perceived threat were significantly correlated with drinking behavior. There was a significant difference both in drinking behavior and attendance at alcohol-free events between those who heard and those who did not hear the message. CONCLUSIONS: Theoretically based fear appeal messages may be a useful way to promote responsible drinking among college students.
OBJECTIVE: To evaluate the impact of a fear appeal message on college students' drinking behavior using the extended parallel process model. METHOD: A survey was administered to a random sample of undergraduates (n=224) in 38 national fraternal organizations. RESULTS: Both perceived efficacy and perceived threat were significantly correlated with drinking behavior. There was a significant difference both in drinking behavior and attendance at alcohol-free events between those who heard and those who did not hear the message. CONCLUSIONS: Theoretically based fear appeal messages may be a useful way to promote responsible drinking among college students.
Authors: Hendrik Engelbrecht; Laura Nynke van der Laan; Renske van Enschot; Emiel Krahmer Journal: JMIR Serious Games Date: 2022-06-13 Impact factor: 3.364
Authors: Zabihollah Gharlipour; Seyed Mohammad Mehdi Hazavehei; Babak Moeini; Mahin Nazari; Abbas Moghim Beigi; Elahe Tavassoli; Akbar Babaei Heydarabadi; Mahnoush Reisi; Hasan Barkati Journal: J Educ Health Promot Date: 2015-02-23