Effects of noise, activation level, and response dominance on retrieval from semantic memory.

Subjects low or high in activation, as measured by Thayer's Activation-Deactivation Adjective Check List, participated in two semantic memory tasks, one involving speed of recall and the other speed of recognition. White noise at 80 db. re 20 muN/m-2 was presented on half the trials. There was an interaction between noise and activation under the recall condition only. High activation facilitated recall performance with high dominance items, but had a detrimental effect with low dominance items. The differential effect of arousal on recall and recognition was interpreted as indicating that arousal affected the retrieval component of recall. The findings with the dominance variable were interpreted in light of D.E. Broadbent's hypothesis that high arousal enhances the probability of sampling information from dominant sources.