A new perspective on consumer health Web use: "valuegraphic" profiles of health information seekers.

Only one half of adults in the United States place a high priority on seeking health information. An examination of today's health information seeker based upon health behavioral intentions, values, and priorities (valuegraphics) reveals that an individual's level of health information seeking corresponds to the value he or she places or the quality of health desired, and current level of personal health involvement. The relationship between valuegraphics and health status and health care use is also examined. Findings from a study that identified significant variance in Web use and satisfaction based upon the valuegraphic profiles of visitors to a hospital system-sponsored consumer Web site are also examined. The implications of consumer health valuegraphic profiling to future Web development by health care organizations are discussed.